A banner stand or pop up banner has the ability to capture the attention of your target demographic and make the audience’s imagination run away with you; it’s a very cost-effective way to drum up business and generate leads for your next sale. However, the pop up or pull up banner needs to display an effective message that resonates with passersby, and care must be taken when it comes to design.
Designing an effective roll up banner is not necessarily that hard, although it’s very important that you keep some basic design rules in mind. Are you thinking of creating a banner for your upcoming event? Here are the top do’s and don’ts for designing the best banner.
What you should avoid
When designing your banner, it’s best to understand the most common mistakes – in order to avoid them. Here are some issues you should be wary of:
- DON’T try to cram too much information into your limited space; think carefully about your message and print only the essential. When it comes to roller banners, more is less. Be clear and keep it simple.
- DON’T use a textured background or one that contains a pattern; it will make the text harder to read and distract from the message.
- DON’T include specific data that can change depending on the time and location (for example, dates or locations) – this ensures you can use the pop up banner again later.
- DON’T use your favourite colours; use the colours that appeal to your target market and that ensure clarity of your banner.
What to include
Once you know what to avoid, you can start focusing on what you should definitely not forget to include. Here are some examples:
- DO use a template, preferably one that is provided by the manufacturer. If not, check with the provider first to see if your design is suitable for printing.
- DO use a large, high resolution image instead of various smaller images. One striking image is better than 10 smaller ones.
- DO be large and bold when it comes to the kind of letters you use. Stick with two fonts maximum, and ensure it’s easy to read.
- DO include the essentials: your logo, your main message, and a call to action (with contact information).
Before you start with your design, it’s always handy to surf the web or walk around a busy neighbourhood and check out the designs of pop up banners you find around you – you’ll immediately notice which designs are effective and which don’t work that well. The choice of wording, the colour scheme, the fonts and the graphics (as well as the quality of print) all have to work together to create an efficient whole. In case of doubt, always consult a professional printing service to help you along.